The internet is full of videos drawing attention to self-esteem issues. By incorporating HCD methods, myself and two other Billy Blue College of Design students (Stacey P and Nick F) researched and surveyed ways to reach our target audience. Our audience needed our creative idea to be accessible, eye-catching, funny, exciting, and youthful. We created something … Continue reading #embraceyoshelf awareness campaign
Recently, I’ve been creating a series of content for Cougar Bourbon which recently rolled out on their social media channels. As part of their Straight Up bourbon campaign, I filmed and photographed these pieces of content. Creative ideas for this came from Mango Communications.
An online support service created to help hard-working designers and creatives take well-earned sickies. Through the website you can purchase a suspiciously tasty kebab or you can pay for someone to do your job for the day. www.reclaimwednesday.com
With this project I set out to create a tough looking long-sleeve top for a reasonably responsible audience. Usually these black long-sleeve tops have designs like tribal patterns, Tapout logos, or marijuana related graphics. For my design I incorporated a powerful gesture of a fistful of coriander and personal stitching on the inside tags. The garments … Continue reading Melbourne Food Snobbery Society : Clothing
This project was a satirical response to the unbalanced gender roles often promoted in films past and present. The concept is to create the promotional artwork for a movie in the popular comedy teen movie genre. I decided to push to give this target audience the best movie they could imagine. Synopsis: ‘I, Farted?’ centres around a freshman … Continue reading I, Farted? : Art Direction
A informative documentation of Melbourne hipster culture. Made particularly for kids but also for anyone with $2 on hand. Compiled with my own hands and the Fitzroy Officeworks printer, these are poorly trimmed, bound with yellow rubber band, and grey lead numbered in a limited edition of 50. These are still available, if you wish to purchase one, hit … Continue reading The Ay to Zee of hipster culture : Zine
Shots from a project to create a suite of images to express the personalities of these homewares in 2015.