In 2015, I created a new branding for the women’s Bondi fitness brand, Bondi Vixen. The new branding aim to express a confidence and freshness. A bright ‘X’ letter became the hero to convey the attitude and against all odds mindset of accomplishment.
An online support service created to help hard-working designers and creatives take well-earned sickies. Through the website you can purchase a suspiciously tasty kebab or you can pay for someone to do your job for the day. www.reclaimwednesday.com
This project was a satirical response to the unbalanced gender roles often promoted in films past and present. The concept is to create the promotional artwork for a movie in the popular comedy teen movie genre. I decided to push to give this target audience the best movie they could imagine. Synopsis: ‘I, Farted?’ centres around a freshman … Continue reading I, Farted? : Art Direction
Rebranding project for A-Team in 2015. Project involved the creation of new branding, studio signage, website, and merchandise.