Alt/Shift are a fairly new communications and PR agency based in Fitzroy, who after two years found they had outgrown their previous visual personality. The previous branding was luxurious and futuristic, which looked bloody fantastic, but it didn’t convey the language the team wanted to convey.
The agency developed since it’s beginning and is filled with bold, hilarious, and colourful people. The new branding had to reflect this. Importantly, the visual elements needed to be simple and easy to roll out by a designer or non-designers.
Alt/Shift are a fairly new communications and PR agency based in Fitzroy, who after two years found they had outgrown their previous visual personality. The previous branding was luxurious and futuristic, which looked bloody fantastic, but it didn’t convey the language the team wanted to convey.
The agency developed since it’s beginning and is filled with bold, hilarious, and colourful people. The new branding had to reflect this. Importantly, the visual elements needed to be simple and easy to roll out by a designer or non-designers.