North Fitzroy Village: Your hood with the goods

After the looooong lockdown of 2020, the North Fitzroy Village businesses wanted to let the local community know business is open again.

The visuals I created for the campaign aimed to convey the quirky, kitschy, grassroots culture of North Fitzroy. Below is a snapshot of the collateral and giveaways I pulled together.

The project was initiated by Muscrats and supported by the Yarra City Council.

DSC_1439.jpg
MockUp_4-tin-pot.jpg
MockUp_2.jpg
map-mockup.jpg
DSC_1441.jpg
DSC_1448.jpg
DSC_1463.jpg
DSC_1594.jpg