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I, Farted?

Art direction, Copywriting, Design

This project was a satirical response to the unbalanced gender roles often promoted in films past (and sometimes still present).

The brief was to art direct and design a poster for a comedy movie using a female cheerleader, or create a poster in a film noir style using a male detective.

The thought of perpetuating these stereotypic gender roles reminded me of the days of 80s/90s teenage summer camp movies ie. American Pie, Road Trip, and Porky’s. I used this tension to push this concept of humiliating women further. Don’t get me wrong, I love a ridiculous comedy-of-errors/slapstick story. But I love a satirically offensive comedy even more.

In the end, I created a movie poster and a movie plot.

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Perplexed and confused by the sudden event, our cheerleader goes on a journey of hi-jinks and mishaps to find out if she really snuffed that fluff.

Perplexed and confused by the sudden event, our cheerleader goes on a journey of hi-jinks and mishaps to find out if she really snuffed that fluff.