Award School: RSVP radio ad

Copywriting

Brief was to craft a 30-second radio ad for RSVP promoting the ‘real’ relationships that can be found on the platform.

My idea drew on fact that in a meaningful long-term relationship you will get to know all the good (and not-so-good) sides to your partner.

This radio ad tells a tragic love story of a man who fears he may have lost his girlfriend for ever.

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